PRIME RESPONSIBILITIES
To work closely with the company leadership in executing the existing marketing programs, while assisting with the development of new initiatives aligned with the company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
ESSENTIAL DUTIES/RESPONSIBILITES
- Assist in the development and implementation of the company’s brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and Sharepoint sites
- Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
JOB SPECIFICATIONS
- Past work experience as a marketing coordinator or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with research using data analytics software Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
- Experience working with budgets and forecasting is preferred but not essential
EDUCATION
Bachelor’s degree in marketing, advertising, or communications